Our Work
Online, offline, multi-tasking, networked consumerism. This is the 21st century business model. This is Streative. We collaborate with our extensive network of street-level influencers and their personal networks to gather, digest, deconstruct, synthesize and deliver. Then we unpack our intelligence in tailor-made documents and a whole menu of auxiliaries like customized design projects, informative lectures and ‘Live Lab’ brainstorm and concept sessions, new business niche studies, brand communication tools, documentary films, and the list goes on….
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Manoir du Moulin
Hotel Design
Manoir du Moulin Luxury RetreatDesignIdentity & NamingMarketing StrategyAside from our day-to-day online innovation processes, we hold Streative Live Lab sessions in major cities all over the world and in every kind of space. In 2011, Streative purchased and renovated an 18th century Manor House in France to support this growing service. In this off-site, sister space to our Amsterdam HQ, we host offline Live Lab workshops for our International clientele, who have helped us prove this model works. Manoir du Moulin also operates as a luxury B&B. Since its opening in 2012, MDM has consistently held the # 1 spot on Trip Advisor for the Pays de Loire region in France and been honored with awards of Excellence by iEscape, Trip Advisor, Le Figaro and the London Times. -
Populus Global Solutions
It's about US
Populus Global SolutionsBrandingIdentityWeb DesignStreative has created the brand story, identity and all marketing collaterals including the website for HiS provider; Populus Global Solutions. Streative introduced a quick turn-around, Live Lab concept for the design of the brand which is a co-creation methodology on site at Manoir du Moulin. Six creatives, the client, industry professionals and a 4-day, intensive creation process led CEO Tristan Rutter, to state 'Streative's Live Lab process was the most monumental week in the history of the life of the brand'. -
Skype
Streetspeak
Skype StreetspeakInsightBrand ConsultingEvent ManagementA monthly, highly visual, topically changing, ten-page global staff newsletter based on insights from Streative Mole reports from around the world. Streative then activated these insights straight from the street into tangible recommendations and innovation solutions across Skype management, brand, interface and innovation teams. Streative also concepted and designed Skype's yearly, global management meetings which included creating the event identity, agenda, guest speaker list, corporate videos, creative workshop sessions and more. -
Nike Web of Women
Web of Women
Nike Web of WomenInsightBrand ConsultingLive LabsNike Women came to Streative to ask for help to crack the future strategy of their business. Sales in this defining category were faltering and they needed to understand why. We were enlisted to help craft a future plan. As a first step we collected insights from our female Moles and Mavens across 4 continents. We then published a hugely popular Nike 'Web of Women' Molezine detailing not only our insight findings but designing next step insight-to-action brand, product and service concepts. We then held a series of Live Lab workshops to unpack our findings. Streative's Makers and Mavericks (top female designers, strategists, expert fitness gurus and concept thinkers) delivered a next step plan that became the roadmap for Nike women for the following three years. -
Levis
Denim Diaries
Levis Denim DiariesInsightBrand ConsultingLive LabsStreative was asked to get close with Levi's target consumers in five international markets. We concepted and created the Levi’s Denim Diaries Blog; a searchable internal blog displaying layered insights by demographic, age, topic and location. The consumer recruitment, briefings, insight analysis and topical editorial schedule were all developed and managed by Streative as were recommendations, next steps and project insight to action plan. -
O2
The Cocoon
O2 Insight and Mobile Phone DesignInsightCreative DirectionProduct DesignTo date, Streative has created or prototyped over 100 mobile and software design concepts including the award winning O2 Cocoon which won several global design awards. Streative has recruited, creative directed and co-created with 10 different global design teams to activate our consumer insights and develop relevant, timely consumer products, services and innovations. Our insight work for O2 is vast yet daringly detailed and has covered such broad reaching topics as Home Convergence, Women & Technology, Connected Communities, Mobile Messaging and Mobile Design. -
Telefonica
Sidewalk Talk
Telefonica Sidewalk Talk Monthly BlogazineInsightBrand ConsultingLive LabsAn online, in-depth, visual, customised trend and insight report for Telefonica global management teams. Monthly changing, bespoke topics briefed by division and unpacked by Streative Moles in 8 different countries. Our insight and strategic recommendations are designed and profiled via a textured, blog-style format. -
Bacardi
Bacardi
BacardiInsightLive LabsBrand ConsultingStreative’s been co-creating with Bacardi’s innovation and marketing teams for over 4 years. Our work began with global insight research on trending consumer drinks and ingredients. Via our co-creation processes we’ve analyzed the insights, extracted and created future recipe concepts, taste tested, worked with expert flavour houses, and profiled the top future brand product for Bacardi to launch. We recruited and creative directed a team of over 50 collaborators from California to Tokyo for the launching of a new cocktail culture for Bacardi and helped the team to land the Mojito, Caipirinha and Bacardi Bespoke concepts globally. -
McDonalds
The Big Drink Think
McDonaldsInsightBrand ConsultingProduct DesignA five country product scan of the beverage, salad and wrap market followed by strategic design, innovation and future product development recommendations. -
Rituals
A Taste of Thailand
Rituals - Taste of ThailandInsightBrand ConsultingProduct DesignWhen Rituals wanted to ignite new life in to a dying product category, they asked for Streative’s help. We set up a team in Thailand to research Thai rituals, beauty and bath products, spa services and product ingredients, flavours and scents. The result; 200 pages of new product concepts richly based on authentic Thai culture and for Rituals; a new product line offering of 6 bath and beauty products -
Jo Malone
The Retail Spin
Jo Malone The Retail SpinInsightProduct DesignLive LabJo Malone turned to us to co-create their future retail concepts. Over the course of our 3-year relationship, together with an International team of 5 design collectives, Streative showcased a whole new store identity, photography guidelines, window displays, packaging concepts, staff training programs, community building initiatives and an entirely new product line targeted to Jo Malone’s little sister; Black Ribbon. -
Philips
Know the Skin I'm in
Philips Know the Skin I'm InProduct ConceptIdentity & NamingBrand StrategyStreative collaborated with Philips on the development of a new women's skincare technology. Our naming strategy, graphic identity, image tool kit, launch materials and website content were built on a brand platform based on female Skin Stories and launched in the US market. -
Givaudan
Flavour Faves
Givaudan Flavour FavesInsightProduct ConceptsLive LabsStreative researched 48 new flavour ingredients for this food flavour manufacturer and delivered the trends plus the new ingredient combinations in a recipe box filled with insights, chef interviews, restaurant menus and desk research from Barcelona, Paris, London, Berlin, Warsaw and Amsterdam -
Populus Global Solutions
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UPC
Live Labs
UPCConsumer TrendsInsightInnovation and DesignUPC and Streative joined forces 10 years ago and we're happy to say, were one of our very first clients. Our mutual goal? To inspire and educate staff on consumers needs and desires. We embarked on a 'Journey Home' and launched our first online, monthly consumer insight publication. Via a series of hosted and moderated Live Lab workshops across Europe we unpacked our insight findings with UPC management and set to work on establishing next steps actions for the brand. -
Nike
Game Changers
Nike Game ChangersSocial Networking ConceptWebsiteIdentityNike asked us to come up with a strategic consumer concept and identity for a worldwide corporate responsibility project. The multi-platform concept Streative created called Game Changers, included competitive events, guerrilla marketing, TV, on-line social networking, micro financing and sponsored athletes. Game Changers empowers and enables underprivileged youth to change the game in their community via sport. This project was conceived via Streative’s co-creation platform and collaboration methodologies. -
Populus Video
Animation
As part of our ongoing development of the Populus brand and product development, Streative and our team of Makers have recently developed an animated film to introduce the new product launch of Populus Plus. -
Skype Videos
Digital Dialogues
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Workshops and Lectures
Lectures and Live Labs
Workshops and Global Lectures by Shari SwanConsumer and Business TrendsInsightDesign & InnovationStreative’s Founder, Shari Swan is an acknowledged global lecturer on future branding and consumer trends, consumer connection, cultural insights and market development. Shari has lectured for: The Financial Times, Monaco Media Forum, Picnic, Tedx, Ad Tech, Customer Experience Exchange, Design Boost, CTAM, ECCA, Future Design Days, Miami Trend Forum, Customer of the Future, CAIW and more.






























































